Ali Overseas Traders is the name of the business organization that have lead itself in the heaven of succession and prove itself to be the best quality fruits provider and this all succession came into being due to the vast experience and restless hard work. To raise the company name and Brand S-Fresh they have made a legendary history. The company started its individual business in 1998 and within a very short period it gains a reputable name in the history of fruit exporter and the main hand behind this is the 18 years experience of the executives and the Managing Director Mr. Muhammad Ali and this experience is achieved because this is the business of Managing Director's ancestors and the experience is coming from breed to breed. However, these all achievements are proved due to the best quality of S-Fresh products that are now well known as the name of S-FRESH in the world fruit markets.

The company has introduced and famed its brand S-FRESH in the world's top fruit market that include Malaysia, Indonesia, Philippine, UAE, Europe, Canada and many other countries of Middle East and Far East.